Commerce is undergoing a secular shift in how we transact.
Mu hunts founders enabling novel transactions that create venture-scale value.
Ecommerce is one proxy for this revolution.
mµ targets three market moments powering this next wave of commerce:
1.
Reinventing digital marketing, and the data that drives it
With CACs up and attribution down, the days of reliably scaling DTC on paid social are over. Future marketing activation will be fueled by first-party data acquisition and activation. Mµ is focused on the tools that make this possible for every merchant. Targets: Data infrastructure, retail tech, adtech, martech
2.
Enabling commerce everywhere
We think it’s insane that more transactions aren’t happening online. Ecommerce sales in 2022 accounted for less than 15% of total sales. In the coming years, we think this number terminally approaches 50+%, growth powered by new tools that disrupt the existing ecosystem. Commerce flows to where the customer is, creating an explosion of distribution across social, chat, marketplace, metaverse, auto, and IoT to name a few channels. This trend pressures legacy commerce infrastructure, architecture, and supply chains, while driving growth towards APl-driven platforms. Mu is bullish on companies attacking this trend by expanding the purchasing frontier while reducing complexity. Targets: Commerce infrastructure, commerce enablement, payments, supply chain tech, retail tech, fintech, brands
3.
Disruption through decentralization
Decentralization is impacting commerce broadly. You see it in the growth of the gig-economy, the emergence of remote work, and the proliferation of B2C and B2B marketplaces. Each of these trends has the power to create businesses that will replace long standing incumbents. Targets: Marketplaces, Vertical SAAS
