Our Team

Image of Gary Benerofe successful entrepreneur and Managing Partner of mu ventures

Gary Benerofe | General Partner

“A decade using SAAS to drive growth positioned me to spot value creators in the space. Our team of VC, SAAS, and merchant vets, are hustling to support the next wave of commerce picks and shovels.”

Investment Acumen

  • Investment Banker at Lehman Brothers - tech, ecom, venture
  • 20+ years of investing, having deployed across stage and asset class
  • Investor and operator at Benerofe Properties and Corner Light Capital (founder)
  • Yale BA, economics / UCLA MBA, finance and digital

Commerce Expertise

  • Led commerce strategy for leading brands, including DKNY, Makerbot, Nespresso, Nine West, Motorola, and Bodyarmor
  • 150+ digital transformation projects
  • CEO, mediaspa - Led ecommerce agency through turn around, scale and acquisition
  • MD, overdose - Led the Americas for global ecommerce agency post-acquisition

Shilpa Iyer | Investor

  • 7 years investing and operating 
  • Experience across stages and credit
  • Focus on tech and consumer verticals
  • Cornell University BS, Harvard Business School MBA

Mµ’s Anchor LPs

  • Jeff Weiser of L Catteron

    Jeff<br>Weiser

    • L Catterton Operating Partner

    • Ex-Shopify CMO

    • Ex-Shutterstock CMO

  • Tod Sacerdoti of Flex Capital

    Tod<br>Sacerdoti

    • GP of Flex Capital

    • CEO of Pipedream

    • Founder BrightRoll, sold to Yahoo! for $640M

  • Babak Hamadani of Primeset

    Babak<br>Hamadani

    • GP of Primeset

    • Early Facebook Engineer

    • Early Twitter Engineer

  • Ken Pasternak of KABR Group

    Ken<br>Pasternak

    • CEO KABR Group

    • Founded Knight Capital Group - $5B Market Cap

    • Former Chairman of NASDAQ

“Nothing is more important than the team. Before idea, strategy, technology, or market - it's the people. That’s true for our investments and it’s true for our team. We’re lucky to have this proven crew of experts advising mµ ventures.”

— Gary Benerofe - General Partner

Mµ’s Advisors

  • Sharon Gee of BigCommerce

    Sharon <br>Gee

    VP: BigCommerce
    Omnichannel

  • Kelly Goetsch of Commerce Tech

    Kelly <br>Goetsch

    Chief Strategy Officer: Commercetools
    Commerce Tech

  • Siggi Hilmarsson of Siggi's Yogurt

    Siggi <br>Hilmarsson

    Founder: siggi's
    Retail

  • Eli <br>Finkelshteyn

    Founder + CEO: Constructor.io
    AI/ML, Search

  • Maia Benson Ex-Global Head of Shipping and Fulfillment at Shopify

    Maia <br>Benson

    Ex-Global Head Shipping and Fulfillment: Shopify
    Shipping and Fulfillment

  • Lee Bissonette of Nine West and Easy Spirit

    Lee <br>Bissonette

    VP Ecom: Nine West, Easy Spirit
    Ecom Tech & Marketing

  • Victor Castro of Bonafide Health

    Victor <br>Castro

    VP Growth: Bonafide Health
    Digital Marketing

  • Elizabeth Pilkington of J.McLaughlin

    Elizabeth <br>Pilkington

    VP Ecommerce: J.McLaughlin
    Merchandising, Digital Customer Strategy

  • Sean Corson of Daasity

    Sean <br>Corson

    Chief Analytics Officer/Co-Founder: Daasity
    Analytics

  • Zixiao Pan, PH.D. of PCH International

    Zixiao <br>Pan, Ph.D.

    Chief Revenue Officer: PCH International
    Supply Chain

  • Matthew Holmes of Pomelo + Co

    Matthew <br>Holmes

    Founder: Pomelo + Co
    Strategy and Ops

  • Mark Friedman of Details Interactive

    Mark <br>Friedman

    President: Details Interactive
    Ecom Ops.

  • Kevin Cochrane

    Kevin <br>Cochrane

    CMO: Constant
    Digital Experience Platforms

  • Sean Ackerman of Toonut

    Sean <br>Ackerman

    COO: Toolnut
    Ecom Ops

  • Tracey Strauss of L Catterton

    Tracey <br>Strauss

    Operating Partner: L Catterton
    Ecom Ops

  • Dan Goodfriend of YPS Digital

    Dan <br>Goodfriend

    MD: YPS Digital
    Technical Ecom

  • David Bercovich of Oomnitz

    David <br>Bercovich

    COO: Oomnitza
    Growth and Ops

  • Mehdi Nayebi

    Mehdi <br>Nayebi

    CEO: Flashbox
    Supply Chain

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