Our Team

Gary Benerofe | General Partner

“Venture is the best excuse I know to meet brilliant weirdos and help them build something awesome. And having these powerful advisors by my side gives the Mu-niverse the superpowers we need to win.”

Investment Acumen

  • Investment Banker at Lehman Brothers - tech, ecom, venture
  • 20+ years of investing, having deployed across stage and asset class
  • Investor and operator at Benerofe Properties and Corner Light Capital (founder)
  • Yale BA, economics / UCLA MBA, finance and digital

Commerce Expertise

  • Led commerce strategy for leading brands, including DKNY, Makerbot, Nespresso, Nine West, Motorola, and Bodyarmor
  • 150+ digital transformation projects
  • CEO, mediaspa - Led ecommerce agency through turn around, scale and acquisition
  • MD, overdose - Led the Americas for global ecommerce agency post-acquisition

Mµ’s Anchor LPs

  • Jeff Weiser

    Jeff<br>Weiser

    • MP of L Catterton 
    • Ex-Shopify CMO
    • Ex-Shutterstock CMO

  • Tod Sacerdoti of Flex Capital

    Tod<br>Sacerdoti

    • GP of Flex Capital

    • CEO of Pipedream

    • Founder BrightRoll, sold to Yahoo! for $640M

  • Babak Hamadani of Primeset

    Babak<br>Hamadani

    • GP of Primeset

    • Early Facebook Engineer

    • Early Twitter Engineer

  • Ken Pasternak of KABR Group

    Ken<br>Pasternak

    • CEO KABR Group

    • Founded Knight Capital Group - $5B Market Cap

    • Former Chairman of NASDAQ

“Nothing is more important than the team. Before idea, strategy, technology, or market - it's the people. That’s true for our investments and it’s true for our team. We’re lucky to have this proven crew of experts advising mµ ventures.”

— Gary Benerofe - General Partner

Mµ’s Advisors