Fueling the next wave of commerce.
What we see.
Commerce is evolving rapidly
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Complexity & acquisition costs have spiked
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New tools are necessary
Why mµ?
The mµ in mµ ventures is pronounced miew like view. In physics, the character µ represents the coefficient of friction. At mµ ventures we reduce friction in our portfolio companies, and they reduce friction in commerce. It’s all about lowering the mµ.
How we help founders...
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Shape GTM strategy, including paid and organic digital marketing, tech and agency partnerships, and product-led growth.
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Introduce our strategic framework to manage team alignment and accountability, and our proven talent management methodology used to successfully scale thousands of organizations.
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Support solution architecture and development of applications with commerce components.
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Advise on the collection and activation of data to drive operations and growth.
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Help founders evaluate fundraising strategy (debt and equity), M&A, and strategic partnership.
“Mµ is a fantastic partner with a deep network in retail and ecommerce. The team is personable, quick to respond, and effective at adding value.”
— Sara Du | CEO & Cofounder - Alloy Automation